Dr Yii Hee Seng
Dr. Yii Hee Seng joined WhiteCoat in 2018 as its Chairman. With more than 30 years of experience under his belt, he currently heads the company’s medical team.
Prior to joining the company, Dr. Yii held multiple directorship and leadership positions in Raffles Health Insurance and Raffles Medical Group and was instrumental in spearheading their domestic and regional operations. Dr. Yii was also previously a member of the SMC’s Complaints & Disciplinary Committee.
Dr. Yii holds a Bachelor of Medicine from the National University of Singapore (NUS) and is also a collegiate member of the College of Family Physicians, Singapore (CFPS).
Prof Goh Lee Gan
Prof. Goh Lee Gan was appointed as Medical Advisor by WhiteCoat in 2018, bringing with him close to 50 years of experience in the medical field.
Prof. Goh’s storied career spans extended stints in both the private and public sectors. Widely regarded as the father of family medicine in Singapore, he has been at the forefront of family medicine education at NUS for over three decades. Prof. Goh has also served as IFM Director with the CFPS.
He is passionate about imbuing every medical undergraduate and family medicine post graduate with the values of a family physician and family-centred practice.